The mission of Doctor's Choice is to energize, inspire, and strengthen fighters with physical disabilities who are strongly determined to show up their full potential. The company has launched this initiative to champion those who, despite physical limitations, are nevertheless driven to achieve their goals.

The main focus of this initiative is to address the supplement and nutrition needs of bodybuilders who are physically impaired and are struggling to fulfill their daily nutrition needs. The company is working to provide coverage for physically challenged bodybuilders throughout India, and so far has succeeded to cover North India.

This initiative is intended for a beneficial cause in order to encourage their aspirations and provide them a better perspective. 

The major objective of this Initiative is to:

1. Support and comprehend their battle and reassure them that they are not fighting alone.
2. To support their warrior spirit and to inspire in them a sense of enthusiasm and toughness.
3. To encourage their spirit of perseverance and to give them a feeling of acknowledgment.